write less often — NYTIMES

Absence makes the heart grow fonder. That’s the cliché anyway. And, of course, it’s cliché for a reason — a hard-wired, psychological reason known as scarcity.
“The principle of scarcity indicates that people want more of what they can have less of,” said Robert Cialdini, Regents’ professor emeritus of psychology at Arizona State University and author of “Influence: The Psychology of Persuasion.”
“Things that are rare, scarce, dwindling in availability become more attractive as a consequence of perceived value,” he said. … Continue Reading >write less often — NYTIMES